I understand the importance of being sensitive to culture, differences and individuality. I’ve traveled to other countries and intermixed with other cultures. I am all about embracing differences, celebrating uniquness and being careful to not offend others. However, there comes to a point where people are just over sensitive.

The perfect example is the uproar over the recent tweet by Clorox. A now-deleted tweet showed a Clorox bottle made up of the new set of Apple’s very ethnically diverse emojis that were part of the iOS 8.3 update this week. The text read, “New emojis are alright but where’s the bleach?” And so the drama begins. Clorox was simply asking why bleach wasn’t among the dozens of other assorted household items that were added to Apple’s emojis but people automatically assumed Clorox was suggesting we bleach away (turn white) the diversity. Oversensitivity at its best. Even if that was how Clorox felt, which I highly doubt, blasting it on social media would be the last thing they would do.

Clorox has since apologized for the tweet and openly explained their thoughts behind it. I don’t know about you, but I’m over people being so sensitive. In a world where we should all be trying to be sensitive to others, maybe we need to stop being oversensitive as well.


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